About Bonete brand
The Bonete brand was founded in 2013 in Finland, where all products are also designed. Until now, the products have been sold to consumers only in their own online store. Demand for Bonete products has been strong, which is why the company’s strategy is to expand its business in 2021 to include brick and mortar stores that sell boats.
All Bonete products have sought out to bring at least one significant innovation that emphasizes the wide range of applications and features of the products. For example, the rod holder released in 2013 has four mounting heights, making it the first free tube on the market to replace the three previous rod holders (upper, middle, and lower). As the number of stock items decreased, this feature is a clear advantage for retailers as well.
Released this year 2020, the PRO2 railing series is the first boat railing on the market to have both top and bottom mounting on the same product. As the biggest innovation this year, we have released the Bonete PRO2MOD module series, which includes a few components. With these components, it is possible to build, for example, a wide range of rod holders, light and display stands that are suitable for boat use. This will revolutionize the boat accessory segment, because in addition to product sales alone, we can also be a solution vendor like the local village blacksmiths once were.
All Bonete products are manufactured in a factory with good quality control and large manufacturing capacity. Most of the new products in the PRO2 series are made of acid-resistant 316L low-carbon steel, which is often not used even in the best boat accessories due to its high price. In addition to this, we are launching in the spring of 2021 a separate LIGHT product line for lake use using low-cost stainless steel 201. The products are made by TIG welding, which contributes to the high product quality that is really important to us. The surface of all products is finished by an electrolytic polishing method, which completely removes all impurities. ABS and PE plastics are also used, which are always manufactured in Finland with local materials.
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Rautajyra Oy
Haaransuonkuja 1
90240 OULU
+358403239975
info@bonete.eu
bonete.fi
2561518-3
